Roxy

About Roxy

http://www.roxy.com

When Quiksilver decided to start a women's line in 1990, it was a gutsy move. Female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed. But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right. By 1993, Roxy was on a roll, gaining exposure quickly as more and more female athletes came onto the scene. Today, Roxy is a $400 million lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of their products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".